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A report by the UK Gambling Commission showed that only 45% of online gamblers were enticed to spend money on gambling due to advertising—a decrease of eight points from 2017. The decline was felt across all age groups, with the biggest drops coming in the 18-24 and 35-44 brackets. The report noted that free bets and bonus offers are the more successful means in influencing gamblers, despite their effectiveness declining by 11%. But social media promos can be considered as the biggest drawers for gamblers to spend their money at 57%.
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If you want to make enemies, try to change something. —Woodrow Wilson 28th February 2019 CalvinAyre Newsletter SHARE THIS INVITE FRIENDS

A time for reinvention?

The Story A report by the UK Gambling Commission showed that only 45% of online gamblers were enticed to spend money on gambling due to advertising—a decrease of eight points from 2017. The decline was felt across all age groups, with the biggest drops coming in the 18-24 and 35-44 brackets. The report noted that free bets and bonus offers are the more successful means in influencing gamblers, despite their effectiveness declining by 11%. But social media promos can be considered as the biggest drawers for gamblers to spend their money at 57%.

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GLOBAL ROUND UP

ASIA

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AUSTRALIA

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EUROPE

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PRESS RELEASE

Ask your questions on the future regulated Dutch online market Register for a free webinar featuring Gaming in Holland founder Willem van Oort and gaming lawyer Justin Franssen as they answer questions related to the Remote Gambling Bill and its implications to the Dutch gambling industry. Read More

SHOUT OUT

Congratulations to PaySafe Vice President of Group Marketing Services Melissa Pauléat and Director of Operations & Complex Services Jaredd Galloway for being inducted to the Electronic Transactions Association annual ‘Forty Under 40‘ class. Pauléat, has over 15 years’ marketing experience while Galloway has been a payments professional since 2002.

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