
A report by the UK Gambling Commission showed that only 45% of online gamblers were enticed to spend money on gambling due to advertising—a decrease of eight points from 2017. The decline was felt across all age groups, with the biggest drops coming in the 18-24 and 35-44 brackets. The report noted that free bets and bonus offers are the more successful means in influencing gamblers, despite their effectiveness declining by 11%. But social media promos can be considered as the biggest drawers for gamblers to spend their money at 57%.
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