What makes UK punters spend their money? Certainly not ads

A report by the UK Gambling Commission showed that only 45% of online gamblers were enticed to spend money on gambling due to advertising—a decrease of eight points from 2017. The decline was felt across all age groups, with the biggest drops coming in the 18-24 and 35-44 brackets. The report noted that free bets and bonus offers are the more successful means in influencing gamblers, despite their effectiveness declining by 11%. But social media promos can be considered as the biggest drawers for gamblers to spend their money at 57%.
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

CalvinAyreNews
ls.pngIf you want to make enemies,
try to change something.rs.png
—Woodrow Wilson
28th February 2019
CalvinAyre Newsletter
SHARE THIS fsn.jpg tsn2.jpg lisn.jpg
INVITE FRIENDS
UK in-play wagering, advertising influence on the wane in 2018
A time for reinvention?

The Story

A report by the UK Gambling Commission showed that only 45% of online gamblers were enticed to spend money on gambling due to advertising—a decrease of eight points from 2017. The decline was felt across all age groups, with the biggest drops coming in the 18-24 and 35-44 brackets. The report noted that free bets and bonus offers are the more successful means in influencing gamblers, despite their effectiveness declining by 11%. But social media promos can be considered as the biggest drawers for gamblers to spend their money at 57%.

Venture-Capital-Newsletter.gif 234x68-static.jpg
Becky’s Affiliated
How to solve in-play personalization challenges

How to solve in-play personalization challenges

CalvinAyre.com’s Becky Liggero talks with Graphyte co-founder and CEO Damien Evans on how their company is bridging the in-play personalization gap in sports betting.

Read More
FROM COINGEEK.COM
Sony, Fujitsu create a blockchain system to fight fake docs

Sony, Fujitsu create a blockchain system to fight fake docs

The two tech giants have merged to curb the growing problem of falsified Japanese language ability certificates in the country.

Read More
asean-gaming-summit-2019_234x68.gif Beckys-Affiliated_234x68.jpg
GLOBAL ROUND UP
ASIA
CASINO
Use gaming concessions to promote Macau non-gaming tourism
Read More
CASINO
Galaxy Entertainment not backing down on Boracay
Read More
AUSTRALIA
BUSINESS
Ainsworth report shows improvement in spite of sales slump
Read More
EUROPE
SPORTS
Queen’s grandson wants to race horses in the streets
Read More
BUSINESS
Irish youths can easily find gambling options, except online
Read More
Rafis-Markets_234x68.jpg industry-eye-234x68.jpg
PRESS RELEASE

Ask your questions on the future regulated Dutch online market

Register for a free webinar featuring Gaming in Holland founder Willem van Oort and gaming lawyer Justin Franssen as they answer questions related to the Remote Gambling Bill and its implications to the Dutch gambling industry.

Read More
SHOUT OUT
Congratulations to PaySafe Vice President of Group Marketing Services Melissa Pauléat and Director of Operations & Complex Services Jaredd Galloway for being inducted to the Electronic Transactions Association annual ‘Forty Under 40‘ class. Pauléat, has over 15 years’ marketing experience while Galloway has been a payments professional since 2002.
DAMN IT! SHARE IT
Want to be a guest contributor
Email bill
Submit PR | Directory | Conference | Regulations
You are receiving this because you are subscribed to CalvinAyre.com
newsletter_facebook.png newsletter_twitter.png newsletter_linkedin.png
If you want to unsubscribe click here
© 2018 calvinayre.com. All rights reserved. An Ayre Group Property

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s