hopesheffield.org

Stamford Bridge provides the intimate setting for 2,000 senior executives and over 200 expert speakers, and SBC is ensuring everything is taken care of for all delegates including the best hospitality money can buy, business meeting facilities, networking events in the evening.

Although football is by far the most important sport, we have widened the focus of the conference agenda and speakers to address a number of key topics pertaining to the entire value chain of the sports betting industry.

Leadership & Vision
Looks at stagnation in the betting industry, advertising over-exposure, the future for retail betting, challenges for new brands and a CEO panel discussing future strategy.

Global Markets
Takes a snapshot of some of the emerging regulated markets, such as India, Sweden and USA, with some of more established markets such as Italy, Spain and a post-Brexit UK.

The Science of Compliance
In partnership with Gambling Compliance – deals with the latest problem gambling strategies, sporting integrity, payments, fraud and dealing with regulators.

Betting on Innovation and Products in Focus tracks
Take a look at the latest ways of attracting and entertaining customers. It explores innovation and technology discussing the roles of platform, esports, virtual sports, omni-channel strategy and communications.

Betting on Marketing
Follows the discussion around effective and safe sponsorship, a CEO panel of super affiliates exploring their role in the supply chain, and the challenges of reaching an audience and keeping it through social, loyalty and personalisation.