Italy’s operators, media companies fear the worst for final ad rules

Italy’s media and communications regulator Autorità per le Garanzie nelle Comunicazioni (Agcom) had finally formalized the details of the country’s new gambling ad prohibitions based on the government’s ‘Dignity Decree.’ Agcom allowed land-based operators to display corporate logos in their establishments provided they do not promise “amazing winnings.” On the flipside, the regulator is still keen on blacklisting Italian-licensed operators from search engine results for gambling products. It remains to be seen whether the full implementation of the Decree will be a boon or bane to the sluggish Italian gambling market.
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Italy’s gambling ops, broadcasters fear final ad restrictions
Winter is coming?

The Story

Italy’s media and communications regulator Autorità per le Garanzie nelle Comunicazioni (Agcom) had finally formalized the details of the country’s new gambling ad prohibitions based on the government’s ‘Dignity Decree.’ Agcom allowed land-based operators to display corporate logos in their establishments provided they do not promise “amazing winnings.” On the flipside, the regulator is still keen on blacklisting Italian-licensed operators from search engine results for gambling products. It remains to be seen whether the full implementation of the Decree will be a boon or bane for the sluggish Italian gambling market.

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