UK ad regulator links Monopoly to gambling

The UK Advertising Standards Authority (ASA) banned an ad on the Mirror Online website, which features Monopoly mascot Rich Uncle Pennybags, for being appealing to children. In a ruling yet to be released, ASA said the ad violated its code providing that gambling ads should not be enticing to young people. Entertaining Play, the Gibraltar-based company behind the game, said the ad did not display features or colors that will make it appealing to children and was only targeted at over-18s.
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Monopoly ad too enticing for children, ASA rules
Going overboard with a board game

The Story

The UK Advertising Standards Authority (ASA) banned an ad on the Mirror Online website, which features Monopoly mascot Rich Uncle Pennybags, for being appealing to children. In a ruling that’s yet to be released, ASA said the ad violated its code providing that gambling ads should not be enticing to young people. Entertaining Play, the Gibraltar-based company behind the game, said the ad did not display features or colors that will make it appealing to children and was only targeted at over-18s.

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