Ad promoting problem gambling draws flak in Finland

Finland’s state-run gambling monopoly was forced to apologize after seemingly turned a blind eye on problem gambling received backlash.
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Finland’s Veikkaus pulls ads urging bettors to satisfy cravings
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Owning up

The Story

Olli Sarekoski, CEO of Finland’s Veikkaus, has apologized after the state-run gambling monopoly aired ad spots featuring characters who crave thrills and a therapist who advises the characters that the Veikkaus site is where they can satisfy these cravings. Due to the backlash that the ads received, the company temporarily pulled out its promos from TV, radio, print, online, outdoor advertising and social media, except its lottery ads.

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Congratulations to Hamish Crawshaw for winning the AUD 3,000 Star Sydney Championships Main Event! Crawshow made a career-high $244,348 in the process.
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